Which aspect is NOT typically assessed during production testing?

The aspect that is NOT typically assessed during production testing is budget allocation. In the context of public communication campaigns, production testing focuses on evaluating the content and effectiveness of the campaign materials before they are fully launched. This includes examining how well the messages resonate with the target audience, understanding audience engagement with the material, and measuring their comprehension of the intended messages.

Budget allocation, however, is more of an administrative or pre-production consideration rather than an element evaluated during the testing of the campaign's materials. Once a budget has been set, production testing does not assess or modify that financial plan; instead, it centers on refining the message and ensuring that it will achieve the desired impact when distributed to the audience.