Which area of effectiveness aims to resolve social problems at an individual level?

The area of effectiveness that aims to resolve social problems at an individual level is Behavioral Effectiveness. This concept focuses on influencing individual behaviors and motivating change in responses to social issues. By targeting individuals, campaigns can drive personal decisions and actions that contribute to addressing larger social problems, such as health behaviors, lifestyle changes, or personal attitudes towards various social issues.

Behavioral effectiveness is deeply tied to understanding how individuals make choices and how interventions can lead to behavior modification. It ensures that campaigns do not merely promote ideas or ideologies but instead facilitate real-world changes at the personal level, thus tackling social issues more effectively.

In contrast, ideological effectiveness generally revolves around shifting beliefs, values, and perceptions within broader societal contexts, while political effectiveness tends to focus on mobilizing support and advocacy within political systems. Contextual effectiveness relates to understanding the environmental factors impacting a situation but does not specifically zero in on individual behavior in the same way as behavioral effectiveness does.