When are campaigns typically considered effective?

Campaigns are typically considered effective when they are paired with environmental changes. This is because the context in which a campaign operates can greatly influence its success. Environmental changes refer to alterations in the surrounding circumstances, be they social, economic, political, or technological, which can create a fertile ground for a campaign's message to resonate with the target audience. When campaigns align with these changes, they are more likely to achieve their intended outcomes, as they address current issues, leverage new opportunities, or respond to shifts in public attitudes and behaviors.

For instance, a health campaign may gain added momentum if it coincides with new regulations promoting healthier choices or rising public concern over health-related issues. This strategic alignment can enhance engagement and increase the likelihood of behavior change. Successful campaigns often involve not just messaging but also the timing and context in which they are delivered, making environmental changes a crucial factor in their effectiveness.