What type of behavior changes were reported in the meta-analyses of health campaigns?

The focus of meta-analyses in assessing health campaigns typically prioritizes quantifiable outcomes, specifically measuring behavior changes with effect sizes. This approach allows researchers to aggregate and compare different studies, providing a clearer picture of the overall effectiveness of a health campaign. Effect sizes help to quantify the magnitude of the change in behavior that can be attributed to the campaign, making it possible to gauge not only if the campaign was successful but how impactful it was across various populations and settings.

The measurement of behavior changes through effect sizes provides concrete data that can be used to inform future campaigns, policy decisions, and health communications. It reflects the statistical power of the behavior change interventions, making it essential for understanding the efficacy of public health strategies.

In contrast, emotional changes, physical health changes, and psychological resilience, while related to health campaigns, are often more subjective and may not be as straightforwardly quantifiable in a meta-analytic context. These aspects can influence and reflect the outcomes of campaigns but are not the primary focus when measuring the effectiveness of behavior change initiatives in health communication.