What term describes the results of a campaign identified as successful in achieving its objectives?

The term that best describes the results of a campaign identified as successful in achieving its objectives is "Effectiveness." This designation emphasizes not just the outcomes but specifically how well the campaign met its intended goals and objectives.

When evaluating a public communication campaign, effectiveness is assessed by examining whether the desired changes—whether in knowledge, attitudes, behaviors, or other impact indicators—were achieved following the campaign's implementation. This involves analyzing various metrics and feedback to determine how effectively the campaign resonated with its target audience and whether it successfully influenced the desired responses.

Although the other terms have relevant meanings in the context of communication campaigns—such as audience reception, which deals with how the audience perceives and engages with the message—"Effectiveness" is distinct in focusing on the achievement of specific campaign goals. Campaign outcomes would typically refer to the overall results, and behavioral change speaks to the specific shifts in actions or attitudes, but they don't inherently convey the assessment of success relative to the objectives set for the campaign.