What is the primary goal of a public communication campaign?

The primary goal of a public communication campaign is to influence audience behavior or attitudes regarding a specific issue or topic. This is because such campaigns are often designed to drive social change, raise awareness, or encourage specific actions among a target population. By understanding the behaviors and attitudes of the audience, campaign creators can tailor their messages and strategic approaches to effectively motivate the desired response.

While informing stakeholders about a new initiative or promoting products or services can be important components of various communication efforts, they are typically secondary to the more comprehensive goal of affecting change in how people think or act about a particular issue. Additionally, entertaining the audience can be a tactic used within a campaign, but it does not constitute the core purpose of what a public communication campaign seeks to achieve. The essence of a public communication campaign lies in its ability to rally public opinion or prompt action, making this goal central to its design and execution.