What is the main goal of health campaigners regarding threat and fear?

The main objective of health campaigners regarding threat and fear is to achieve a high-threat scenario while maintaining low levels of fear among the audience. This approach is grounded in the understanding that it is essential to raise awareness about health risks and motivate individuals to take action without overwhelming them or causing panic.

By creating a high-threat scenario, campaigners effectively communicate the seriousness of a health issue, which can motivate individuals to engage in preventive behaviors or seek information. However, if the level of fear is too high, it can lead to avoidance, denial, or paralysis, causing individuals to disengage rather than act positively.

Maintaining low fear while presenting high threat allows individuals to feel informed and empowered, prompting them to take necessary precautions without feeling so frightened that they shut down or ignore the message entirely. This balance is crucial for the success of health campaigns, as it promotes constructive responses rather than counterproductive ones.