What is meant by "natural media effects"?

The concept of "natural media effects" refers to the way content is shared and disseminated through media channels in a spontaneous and organic manner, often driven by audience interest and engagement rather than through orchestrated or controlled methods. This type of dissemination can happen via social media, word-of-mouth, viral sharing, and other informal communication methods where the audience plays an active role in spreading information.

This choice captures the essence of how people interact with media naturally, sharing what resonates with them without the influence of structured campaigns or timelines. The organic nature of this dissemination is what distinguishes it from more controlled or scheduled efforts, allowing information to spread more authentically and potentially reach broader audiences through personal networks and recommendations.

In contrast, the other options describe methods of information dissemination that are more structured or targeted, which do not align with the notion of "natural" effects.