What is a "landing page" in digital campaigns?

A landing page is specifically designed with the intent to convert visitors into leads or customers as part of a digital campaign. It serves as the focal point where users are directed after clicking on a link from an advertisement, email, or social media post. The main purpose of a landing page is to persuade visitors to take a specific action, such as signing up for a newsletter, filling out a contact form, or making a purchase.

It is optimized for clarity and effectiveness, often containing limited navigation features to minimize distractions and keep the visitor focused on the call to action. This makes it distinct from other options, such as a space that hosts campaign data, a blog post, or a promotional email, which serve different purposes within marketing strategies. Each of those alternatives contributes to the overall campaign but does not specifically aim to achieve direct conversions in the same way a landing page does.