What does the term "message framing" refer to?

Message framing refers to the strategic presentation of information in a way that shapes the audience's perception and interpretation. By highlighting certain aspects of an issue while downplaying others, communicators can influence how individuals understand and respond to the information being presented. This technique is significant in public communication campaigns, as it can steer audience attitudes and behaviors based on the context and language used.

While catchy phrases, multiple message versions, and detailed statistics can all be important tools in communication, they are not inherently about how information is perceived or interpreted. Instead, framing focuses specifically on the construction of the message itself and the implications that come from how it is arranged or highlighted. This is why the idea of influencing perception through the presentation of information is central to the concept of message framing.