What does "purposive media use" aim to achieve?

Purposive media use refers to the intentional and goal-directed ways in which individuals engage with media content. The aim is to achieve specific outcomes, such as inspiring social change. This concept emphasizes that users actively seek out and utilize media to fulfill certain objectives, which often pertain to societal issues, awareness, or advocacy.

When individuals engage in purposive media use, they are usually motivated by a desire to inform themselves about social injustices, mobilize communities, or promote behavioral changes that contribute to the public good. This aligns well with the broader goals of public communication campaigns, which seek to create meaningful impact and foster engagement on important societal matters. Therefore, the reason "to inspire social change purposefully" is the correct answer lies in its focus on the proactive nature of media engagement with a clear intent to effect positive change within society.