What does "framing" refer to in media communication?

Framing in media communication refers to how issues are presented in conversation, which fundamentally shapes audience perceptions and interpretations. This concept impacts how information is understood by emphasizing certain aspects while minimizing others. For example, framing a public health issue in terms of personal responsibility rather than systemic factors can lead to different public perceptions and responses.

This is crucial because the way a story or issue is framed can influence public opinion and behavior by highlighting certain narratives and angles. By carefully selecting language and context, communicators can steer conversations and influence emotional responses. Thus, understanding framing allows public communicators to craft their messages more effectively to achieve desired outcomes.

The other options represent different aspects of media communication that do not accurately capture the essence of framing. Distributing facts without commentary refers to a more neutral presentation of information rather than how it is interpreted. Chronological order pertains to the sequencing of events in reporting but does not address the presentation angle, while scripts for media presenters focus on the delivery aspect, rather than the framing of the issues themselves.