What does a communication audit involve?

A communication audit involves a systematic examination of communication practices and effectiveness, which is crucial for understanding how well an organization communicates internally and externally. This process typically includes evaluating the channels, messages, audiences, and the overall strategy of communication within an organization.

Conducting a communication audit helps identify strengths and weaknesses in communication efforts, facilitates the alignment of messaging with organizational goals, and provides insights into how these practices could be improved to enhance engagement and effectiveness. This methodical approach ensures that communication strategies are informed by evidence and are responsive to the needs of stakeholders.

In contrast to other options, a general assessment of financial expenditures would focus on budgetary concerns rather than communication strategies. A review of employee performance metrics pertains to individual contributions rather than the collective communication practices of the organization. Lastly, a survey of community engagement levels might be part of a broader communication evaluation but does not encompass the comprehensive nature of a communication audit.