What demographic was found to be more affected by smoking prevention messages?

Youths are often found to be more affected by smoking prevention messages due to several factors. This demographic is typically more impressionable and susceptible to influences, such as peer pressure and social norms. Campaigns targeting young people often leverage strategies that resonate with their interests and experiences, making the messaging more impactful. Additionally, youths are at a critical stage of development where their attitudes and behaviors towards smoking can be particularly formative. Engaging them in smoking prevention messages can help establish lifelong attitudes against tobacco use before they potentially begin to smoke.

In contrast, adults may have already established patterns and attitudes regarding smoking, making them less responsive to prevention messages that appeal more effectively to younger audiences. Thus, while smoking prevention is crucial for all demographics, the evidence suggests that youths experience a greater impact from these campaigns.