What aspect is NOT typically evaluated in production testing?

The correct answer highlights the aspect of production testing that typically does not focus on fiscal responsibility. Production testing is primarily concerned with the elements that make a campaign effective in communication, such as how well the message resonates with the intended audience, the clarity and strength of the message, and the overall attention it garners from the audience.

Fiscal responsibility, while an important consideration in the overall management of a campaign, is not a direct aspect evaluated during the production testing phase. This phase is more about testing the creative elements and strategic message rather than analyzing the budgetary implications or financial efficiency of the campaign.

In contrast, the evaluation of message strength pertains to how effectively a message can persuade or inform the target audience. Measurement of attention assesses whether the audience is engaged or paying attention to the campaign's communication. Evaluation of relevance to the audience ensures that the message aligns closely with the audience's interests and needs, which is crucial for the campaign's success. All these aspects play a vital role in crafting a compelling and impactful public communication strategy, whereas fiscal responsibility pertains more to the overall financial management of the campaign.