What approach should health campaigns primarily focus on according to the "3 E's"?

Focusing on education as a primary approach in health campaigns aligns with the goal of raising awareness and providing individuals with essential information regarding health issues. Education helps in informing the target audience about health risks, preventive measures, and available resources. It empowers individuals to make informed decisions about their health and encourages behavior change.

While entertainment plays a role in making content more appealing and engaging, it does not serve as the primary focus for effective health messaging. Engagement is important in connecting with the audience and fostering a sense of community, but without a foundation of education, engagement may not translate into meaningful behavior change. Evaluation is critical for assessing the impact of health campaigns and improving future initiatives, yet it comes after the educational efforts have been implemented. Thus, the educational component is fundamental in laying the groundwork for successful health communication strategies.