Define "key performance indicators" (KPIs) in the context of campaigns.

The definition of "key performance indicators" (KPIs) is grounded in their role as specific metrics that evaluate the success and effectiveness of a campaign in relation to its objectives. KPIs are essential for assessing whether a campaign meets its predefined goals, allowing for quantifiable measures of performance. For example, if a campaign's objective is to increase website traffic, a relevant KPI might be the number of unique visitors during the campaign period.

In addition to serving as performance benchmarks, KPIs help guide decision-making and adjustments during the campaign execution process. By closely monitoring these indicators, campaign managers can identify what is working, what needs improvement, and how resources might be reallocated to enhance performance. This focus on specific, measurable outcomes distinguishes KPIs from more general statistics or qualitative assessments, making them a critical component of strategic planning and evaluation within public communication campaigns.