University of Central Florida (UCF) COM4550 Public Communication Campaigns Practice Exam

Public communication campaigns are typically divided into three main categories based on their focus and goals. These categories help in structuring the campaigns more effectively to ensure they address specific issues or objectives.

The first category often involves campaigns aimed at raising awareness or educating the public about particular issues. This can include health campaigns, environmental awareness, or social justice themes, where the primary goal is to inform and persuade the audience regarding specific topics.

The second category focuses on behavior change, where the aim is to motivate individuals to adopt new behaviors or to discontinue harmful practices. Campaigns in this category often use techniques grounded in social marketing or behavior change theories to promote actions such as quitting smoking, recycling, or exercising more regularly.

The third category typically revolves around advocacy or mobilization campaigns. These efforts are intended to influence public policy or encourage civic engagement by mobilizing community members to act collectively towards a common goal, such as advocating for local initiatives or legislative change.

Understanding these three main categories allows practitioners to design more focused and effective campaigns tailored to the desired outcomes they wish to achieve.